The third Umrah and Ziyarah Forum will open in Madinah on Monday, 30 March 2026. Organised by the Ministry of Hajj and Umrah in partnership with the Pilgrim Experience Program, the event takes place at the King Salman International Convention Center, with broad international participation from business leaders, decision-makers and specialists in Umrah and visitation services.
The three-day forum aims to exchange expertise and explore ways to improve pilgrims’ and visitors’ experiences, strengthen coordination between relevant organisations and encourage innovation across the sector, according to the Saudi Press Agency.
This year’s event will feature more than 160 speakers and 150 exhibitors and is expected to welcome over 40,000 visitors, a 25% increase on last year. Participants include investors, experts, industry leaders and representatives of nonprofit organisations and the media.
More than 5,000 agreements and partnerships are expected to be signed, supporting service development, cooperation and investment as the sector undergoes rapid transformation and seeks to improve quality.
Discussions will cover coordination across Umrah and visitation services, richer cultural experiences for visitors and digital transformation. They will also explore sector growth, more efficient procedures and new opportunities for innovation and partnerships.
An accompanying exhibition will showcase the latest transport, hospitality, crowd management, digital and sustainable solutions. Participants will be able to explore developments in pilgrim services, exchange expertise and build professional relationships supporting future partnerships.
The third edition builds on efforts to develop pilgrim services in line with Saudi Vision 2030, strengthening integration, expanding partnerships with government, private and nonprofit organisations, and supporting innovation and digital transformation.
To read the Saudi Press Agency report, click here.
