In a qualitative step reflecting technological progress in Hajj services, Saudi mutawwif Alaa Mahdar has launched a one-of-a-kind experience by deploying humanoid robots in his camps hosting Egyptian five-star pilgrims at the holy sites, to provide welcome, guidance and awareness services in a smart and direct way during the 1446 AH-2025 Hajj season.
The two robots, named "Nawaf" and "Noura", have advanced interactive capabilities, including speaking several languages and giving Hajj-related guidance, in addition to answering pilgrims' questions about transport, ritual times and the locations of services.
Alaa Mahdar, the Saudi mutawwif responsible for services for Egyptian tourism pilgrims in the five-star category, said: "We are proud to be among the first to employ interactive artificial intelligence in serving the Guests of the Most Merciful. Nawaf and Noura are not just robots; they are part of the hospitality team, and they reflect our commitment to continuous innovation and to providing an integrated, safe and easy Hajj experience for our honored pilgrims."
Mahdar added: "Modern technologies are our means of enhancing the quality of services and easing the pressure on human staff, without affecting the human touch we are keen to preserve in dealing with the Guests of the Most Merciful." Mahdar is preparing to expand this experience in the coming seasons to include wider categories of pilgrims, as part of plans for smart digital transformation.
It is worth noting that these robots operate according to a programmed schedule covering the entire period of the stay at the holy sites, with the ability to update information instantly in line with daily changes in the movement of pilgrims within Mina, Arafat and Muzdalifah.
