Oman's Ministry of Heritage and Tourism has launched a Gulf promotional campaign titled 'Your Summer Is Green' (Saifak Khadar), aimed at boosting tourist traffic to the Governorate of Dhofar through on-the-ground events in a number of major shopping centers in various Gulf cities.
The campaign focuses on introducing the Dhofar Khareef (monsoon) season, which begins annually on June 21 and is one of the most prominent tourist seasons in the Sultanate of Oman, thanks to its mild weather and exceptional nature, according to a post on the website of the Omani Ministry of Heritage and Tourism.
The ministry is providing visitors with comprehensive information about the diverse tourism activities the Governorate of Dhofar has to offer, from eco and leisure trips and visits to heritage and archaeological sites to the events accompanying the season.
The promotional events also include information about direct flights to Salalah Airport, helping to facilitate access to the governorate and enhance its appeal as a preferred summer destination for visitors from the Gulf Cooperation Council countries.
The campaign is an opportunity to introduce visitors up close to the tourism assets of the Governorate of Dhofar, and reflects the Sultanate of Oman's commitment to strengthening the tourism sector year-round and expanding its presence regionally.
The ministry had launched its promotional campaigns by taking part in the Arabian Travel Market in Dubai at the end of last April, with the participation of Dhofar Municipality, where a dedicated pavilion was set up to showcase the governorate's tourism assets, landmarks and upcoming events.
During May, it also organized two workshops in Riyadh and Jeddah, with the participation of partners from the tourism sector in Dhofar, along with flynas and flyadeal, during which direct flights to Salalah during the Khareef season were launched.
In the same context, similar promotional events were held in Kuwait and Bahrain, as part of a series of ongoing activities to market the Dhofar Khareef as a prominent tourist destination in the region.
To view the post on the website of the Omani Ministry of Heritage and Tourism, click here.
