Wego, the online travel booking platform specializing in the Middle East and North Africa, has announced its cooperation with the Korea Tourism Organization to launch a joint awareness campaign aimed at travelers from the region who wish to explore tourist destinations in Korea.
The campaign aims to provide broader information about Korea's tourism assets, including modern cities, natural areas and historical sites, as well as highlighting the cultural diversity and tourist activities available in a number of Korean destinations such as Seoul, Jeju Island, Jeonju and Gangwon-do Province, according to a press release published on the Wego website.
The statement explained that the campaign will be presented in Arabic and English and includes introductory content, digital materials and travel planning tools aimed at helping travelers learn about the destinations and options available, in addition to highlighting cultural and heritage sites and landmarks and different tourist seasons.
Mamoun Hmedan, Chief Revenue Officer at Wego, said Korea is seeing growing interest from travelers in the region, adding that the cooperation with the Korea Tourism Organization aims to provide informative content and planning tools that help travelers get to know the destination better.
For his part, Jiman Jung, Regional Director of the Korea Tourism Organization, noted that the partnership helps introduce travelers from the Middle East and North Africa to cultural and tourist activities in Korea across the different seasons of the year, including cultural events and natural sites. He stressed that the campaign comes amid growing demand in a number of the region's markets for Asian destinations, along with the development of Korea's tourism infrastructure and improved air connectivity options to the country.
To view the post on the Wego website, click here.
