Oman Convention and Exhibition Centre attracted more than 1.9 million visitors, participants and investors in 2025, after hosting more than 250 local, regional and international events, including conferences, exhibitions, cultural and artistic events, graduation ceremonies and major forums, strengthening the centre's position as a main showcase for events tourism in the Sultanate of Oman and a multi-purpose destination with sustainable economic and social impact.
Eng. Saeed bin Salim Al Shanfari, CEO of Oman Convention and Exhibition Centre, explained that the centre's performance in 2025 reflects its growing role in supporting the economy and strengthening Oman's competitiveness in the MICE tourism sector, as a national platform bringing together economic, cultural and social activity, according to the Oman News Agency.
He added that the events hosted by the centre over the year included specialized conferences and exhibitions, cultural and artistic events, concerts and graduation ceremonies for a number of educational institutions, as well as economic and investment forums, helping attract visitors and participants from more than 60 countries, supporting the sectors linked to tourism, hospitality, transport and retail and raising hotel occupancy rates around the centre and in neighbouring areas.
Al Shanfari noted that the centre works within an integrated national system to promote Oman as a destination capable of hosting world-class events, in line with the targets of "Oman Vision 2040" aimed at diversifying income sources and strengthening the knowledge- and services-based economy, in partnership with the Ministry of Heritage and Tourism and the Oman Convention Bureau.
He added that the centre continues to develop annual exhibitions, including the Oman Perfume Exhibition, the Muscat International Gold and Jewellery Exhibition and the Muscat Art Exhibition, as platforms combining economy, creativity and culture and boosting economic activity throughout the year, along with distinctive events such as "Sports Flame", which supports sports tourism and community activity.
He stressed that the centre attaches special importance to empowering the local community and supporting entrepreneurs, having provided participation opportunities for more than 100 small and medium enterprises and hosted graduation ceremonies for more than 65,000 graduates, as part of its development and social role alongside its economic role.
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