Exclusive – Travel Yalla
The Egyptian Tourism Promotion Authority is taking part in the Miss Belgium 2016 crowning competition in Hurghada from November 12 to 19, with the aim of boosting Belgian tourism to Egypt.
This comes as part of making use of every possible opportunity to create positive publicity and improve the image of the Egyptian tourist destination, especially since the contestants will be accompanied during their visit by a delegation of representatives of major Belgian newspapers published in French and Flemish. The organizing committee will also post photos and videos of Hurghada's tourist attractions on social media, in addition to the contestants posting comments and photos about their trip, which will have a positive effect in shining a spotlight on the Egyptian tourist destination and creating more positive publicity.
The event's activities also include a press conference with the participation of many representatives of various Belgian newspapers, during which a promotional film about the Egyptian tourist destination will be shown.
It is worth noting that a closing ceremony will be held on January 9 at the Plopsa Theatre in Brussels, attended by Miss World and more than 1,200 VIPs. The proceedings of the closing ceremony will be broadcast live on French- and Flemish-language television channels, which represents a good opportunity to promote the Egyptian tourist destination in the Belgian market, which brought Egypt about 74,000 tourists in 2014.
