Miriam Younes, Director of Business Development for Europe, the Middle East, Africa and India at the global Expedia Group, revealed that, within the partnership renewed with the Egyptian Ministry of Tourism and the Tourism Promotion Authority, which has extended over past years, the group is currently renewing this partnership by implementing a promotional campaign for Egypt for 2019 and 2020 targeting 5 key markets: the United States, Canada, Germany, Britain and Italy.
In an exclusive statement to Travel Yalla News, she said the promotional campaign actually began at the end of last July and will continue until the end of next June. It includes various Egyptian tourist destinations, namely Sharm El-Sheikh, Hurghada, Luxor, Aswan, Alexandria and Cairo, in addition to floating hotels as well.
She added that the campaign is being launched through the Expedia website in these markets to promote all of Egypt's diverse and unique tourism potential and to increase bookings for tourist cities on the site, which receives about 144 million visitors monthly, noting that they have seen positive development in this partnership. It will be implemented in two phases: the first is currently under way, and the second depends on the markets that book the most as a result of the campaign. She explained that the results of the first phase of the campaign are expected to appear by the end of next November.
She referred to the campaign launched in 2017, which differs from the current campaign in several elements, most notably the target markets. The current campaign is also more innovative, especially as the Ministry of Tourism is focusing in it on new products and modern marketing channels and mechanisms to reach travelers, using more vibrant and effective advertisements, videos and other tools. She noted that since the campaign began last July, there have been notable positive results in increasing the number of travelers and tourist nights in Egypt compared with the same period in 2018, as reflected in site visitors' impressions of the campaign and their interaction through actual bookings for Egyptian tourist destinations.
