AS Roma flies the banner of Egypt as Roma's tourism partner, and its match against Napoli today is the starting signal
By Akram Medhat
The Ministry of Tourism announced the success of an agreement, reached through the Egyptian Tourism Promotion Authority's office in Rome, with AS Roma club to promote tourism to Egypt, and the launch of an advertising campaign featuring Italian player of Egyptian origin Stephan El Shaarawy, nicknamed "the Pharaoh" in Italy.
The ministry added in a statement today that the campaign launches today during the match between AS Roma and Napoli and will continue throughout the current football season during the matches Roma plays at home in the Italian Cup and league. The club invited Minister of Tourism Yehia Rashed, Egypt's Ambassador to Italy Hesham Badr, and Tourism Counselor Emad Fathy to attend the match, which kicks off at 8:45 pm today, Saturday.
The campaign aims to help restore tourist arrivals from Italy by placing advertisements around the pitch during the Italian team's matches, with the campaign's promotional video shown on the stadium's two big screens (Mega Screen) and on AS Roma's radio. A competition will also be organized on the same radio, with the winners sent on holidays to the Egyptian tourist cities of Sharm El-Sheikh, Marsa Alam, Luxor, Aswan and Matrouh, and player Stephan El Shaarawy will hand out the prizes to the winners.
In the same context, advertisements are scheduled to run on the club's own channel, "Roma TV", and on the Sky Calcio channels, which have up to 5 million subscribers and hold exclusive rights to broadcast the Italian league and cup and air the matches live, ensuring that the Italian public will see the campaign.
Meanwhile, Italian club AS Roma announced the tourism partnership with Egypt on its website and its official Facebook page, and the post received about 4,000 likes on Facebook within a few hours.
Read also:
Air Cairo: New Weekly Flights From Denmark and Italy to Sharm El-Sheikh
Tourism Ministry: Scheduled Flights From Milan to Sharm El-Sheikh and Marsa Alam to Resume in Winter
