The British Embassy in Cairo has changed the wording of its travel warnings for Egypt, making them less severe and more positive, which helps change the country's image to some extent and gives Britons an incentive to travel to Egypt.
This came in response to efforts by the Ministry of Tourism and the tourism sector, in coordination with the Egyptian Foreign Ministry, to clarify the true picture of the situation in Egypt and to work towards restoring inbound tourism.
Minister of Tourism Hisham Zaazou had received a phone call from British Ambassador in Cairo John Casson, informing him that the British Foreign Office had responded to the request of the Egyptian tourism sector and British tour operators to change the tone of the travel warnings.
This coincided with the successful resumption of direct British Airways flights from London Gatwick Airport to Sharm El-Sheikh on September 14, with two regular weekly flights, set to rise to three flights during the winter season. The event was celebrated at the end of last week in the presence of British Ambassador in Cairo John Casson, who stressed the success of investing in Egypt's aviation sector through British Airways.
