Egyptian pavilion wins Best Cultural Pavilion award at the exhibition
The Egyptian Tourism Promotion Authority took part for the first time in the fourth edition of Qatar Travel Mart (QTM 2025), held in the Qatari capital, Doha, from 24 to 26 November this month, with broad participation from countries and key players in the international tourism industry.
During the opening, His Excellency Sheikh Faisal bin Thani bin Faisal Al Thani, Qatar's Minister of Commerce and Industry, visited the Egyptian pavilion, where he was received by Ambassador Ayman El-Feki, Egypt's Ambassador to Qatar, and Dr. Nourhan Abdel Rahim, officer in charge of Arab tourism markets at the General Department of Overseas Offices of the Egyptian Tourism Promotion Authority. The discussion covered efforts to promote the Egyptian tourist destination and its growing standing on the international tourism map.
Eng. Ahmed Youssef, head of the Tourism Promotion Authority, stressed that the authority's participation in the exhibition reflects its keenness to strengthen the Egyptian destination's presence in the Arab market, given its strategic importance for Egyptian tourism. He added that the participation helps strengthen ties with Arab brothers, especially the State of Qatar, and enhance opportunities for future cooperation in tourism.
He explained that QTM 2025 is a distinguished platform to showcase the diversity of Egypt's tourism assets and present a comprehensive picture of the products and experiences the Egyptian destination offers to suit the needs of tourists in general and Arab tourists in particular.
The Egyptian pavilion won the award for Best Cultural Pavilion in terms of design, in recognition of its distinctive presentation of authentic Egyptian heritage and cultural experiences expressing Egyptian identity. The pavilion received wide praise from exhibitors and visitors to the exhibition, who commended its artistic and cultural character reflecting the authenticity of ancient Egyptian civilisation.
During the exhibition, Dr. Nourhan Abdel Rahim held several professional meetings with representatives of major Arab and international tourism companies, a number of online booking platforms, and companies specialising in incentive and conference tourism (MICE). She also held meetings with representatives of leading Qatari press and advertising institutions and a number of international tourism event organisers. The meetings discussed ways to strengthen joint cooperation to carry out promotional campaigns and organise familiarisation trips to Egypt with the aim of attracting more inbound tourist traffic, particularly from the Arab market. It is worth noting that the Egyptian Tourism Promotion Authority participated with a 72-square-metre pavilion, which included 3 exhibitors alongside EgyptAir.
