The Egyptian Tourism Promotion Authority took part in organizing a tourism roadshow in Beijing, Shanghai and Hangzhou in the People's Republic of China, in cooperation with EgyptAir and Chinese tour operator Leader International Tourism Group, to promote Egypt as a destination and introduce Chinese tourists more widely to its competitive advantages and diverse tourism assets and products.
The roadshow in Beijing was opened by Ambassador Khaled Nazmy, Egypt's ambassador in Beijing, who gave a speech stressing the depth and strength of relations between Egypt and China and highlighting Egypt's tourism diversity and its wealth of antiquities and museums, especially the Grand Egyptian Museum.
Events were also held in Shanghai and Hangzhou, attended by Maha Anany, Deputy Consul General in Shanghai, and the Tourism Promotion Authority delegation, which included Basma Ezzat El Khatib, China officer at the authority's General Department of Foreign Offices, and Randa Abdel Aty, a member of the department.
Dr. Ahmed Youssef, the authority's CEO, said the roadshow coincides with the 70th anniversary of the establishment of diplomatic relations between Egypt and China, and is part of the ministry's efforts to strengthen Egypt's image as a safe and attractive destination and drive more tourist flows, especially from the Chinese market. He stressed the importance of strengthening communication with industry partners in the Chinese market to support efforts to promote Egypt, especially as the coming winter season approaches.
The roadshow saw wide participation from representatives of Chinese travel companies and major online travel agencies (OTAs) in the Chinese market, including Ctrip and Tongcheng, reflecting interest in Egypt as a destination and in learning about the different experiences it offers visitors. It also received extensive coverage from Chinese media.
During the roadshow, the authority's representatives presented the diversity and richness of Egypt's tourism offering, as well as the Grand Egyptian Museum. A series of promotional films were shown highlighting Egyptian destinations and the unique artifacts of the Grand Egyptian Museum, along with promotional activities that could be carried out in the coming period with industry partners in the Chinese market to promote Egypt and strengthen its presence among Chinese tourists.
EgyptAir representatives presented the airline's services and routes to various destinations, noting that it operates 17 weekly flights from Beijing, Shanghai, Hangzhou and Guangzhou to Cairo, boosting air traffic between Egypt and China and supporting tourist arrivals from the Chinese market. The Chinese tour operator presented its tour programs to Egypt and its services, as well as an AI system that allows Chinese users to get data and information about the destinations they wish to visit and follow up on their tour bookings.
The roadshow also included a prize draw for participants, with prizes including free flights to Egypt and souvenirs provided by EgyptAir.
