The Egyptian Tourism Authority has organised a roadshow in Germany in cooperation with tour operator DER Touristik (DERTOUR), aiming to increase demand for Egyptian destinations and support inbound tourism from this key source market in the coming period.
The roadshow visited four German cities—Magdeburg, Hamburg, Münster and Aachen—and brought together local travel agents and tourism businesses. Participants explored Egypt’s range of destinations and the distinctive attractions each offers, helping to support sales ahead of the upcoming summer season.
Dr Ahmed Youssef, chief executive of the authority, said using a variety of promotional tools is essential to reaching different market segments. He described roadshows as an effective means of engaging decision-makers and travel agents directly, presenting new tourism projects and infrastructure developments, and answering industry partners’ questions about Egypt. They also provide a clearer understanding of target markets and changes in travellers’ interests and preferences, he added.
Mohamed Farag, director of the Egyptian Tourism Office in Berlin, said DER Touristik is one of Germany’s leading tour operators and generates strong sales for Egypt. He noted that Egypt has become a year-round destination thanks to the diversity of its Red Sea and Mediterranean coastal destinations, alongside its distinctive cultural attractions, strengthening its competitiveness across international markets.
