The Tourism Promotion Authority co-hosts a forum for Russian travel agents in Sharm El Sheikh
The Egyptian Tourism Promotion Authority hosted the annual event Synergy 2026, organized by tour operator Coral Travel in the Polish market, in New Alamein and Marsa Matrouh. It also co-hosted the professional forum for travel agents of a tour operator in the Russian market, held in Sharm El Sheikh.
These events are part of the ministry's strategy to boost inbound tourism from various markets, especially Poland and Russia, and to promote the Egyptian destination and the diversity of its tourism types, highlighting the North Coast, New Alamein and Marsa Matrouh as promising destinations for summer 2026.
During the events, Dr. Ahmed Youssef, CEO of the authority, reviewed the assets of the Egyptian destination and its new destinations, as well as the state's efforts to develop infrastructure and encourage tourism investment, stressing the importance of these events in supporting promotion in European markets and increasing tourist traffic.
He pointed to the diversity of Egyptian destinations that suits all tastes, especially the North Coast, New Alamein and Marsa Matrouh, which have the potential to become some of the leading beach destinations on the Mediterranean.
Synergy 2026 was attended by more than 200 travel agents and representatives of tourism, aviation and media companies from Poland and Central and Eastern European countries, and its program included professional meetings, workshops and familiarization tours to introduce the tourism assets and infrastructure developments in New Alamein.
For their part, the event organizers explained that choosing Egypt reflects growing confidence in the Egyptian destination and rising demand from European markets, especially for beach tourism. The company's officials also stressed their readiness to increase the number of Russian tourists to Egypt and reviewed sales growth rates in 2025 and 2026.
The professional forum in Sharm El Sheikh was attended by 350 travel agents from leading companies in the Russian market, along with a high-level delegation from the tour operator. It included panel discussions on market trends, business development and regulations governing the sector, as well as professional meetings to discuss strengthening cooperation and launching joint promotional campaigns.
