The campaign includes digital and static advertisements for Egyptian tourist destinations on main streets, at Istanbul Airport and at the exhibition venue
The Egyptian Tourism Promotion Authority has launched a major advertising campaign in the Turkish market to promote Egyptian tourist destinations and their diverse and unique tourism assets, to maximize Egypt's participation in the EMITT international tourism exhibition held from 5 to 7 February in Istanbul, Turkey.
For his part, Dr. Ahmed Youssef, CEO of the authority, said the campaign highlights Egypt's many unique tourism assets and diverse attractions, helping introduce Turkish tourists more widely to the Egyptian destination and its tourism richness that meets their tastes and interests, noting that the Turkish market is one of the promising tourism markets, especially in light of the notable growth in tourist traffic from it to Egypt.
Suzan Mostafa, head of the authority's Central Department for Tourism Marketing, explained that the promotional campaign includes advertisements on bridges on the main roads in Istanbul, the TEM motorway and buses, as well as digital advertisements inside Istanbul Airport and large billboards in the city.
Dalia Tewig, Director of the Middle East, Africa and Turkey Unit at the authority's General Department of Foreign Offices, added that Egypt's participation in EMITT was also strengthened by placing Egypt's logo on the exhibition entry badges and lanyards for visitors, exhibitors and media, as well as billboards at the entrances to Halls (1) and (3) of the exhibition and a billboard inside Hall (3), where the Egyptian pavilion is located, in addition to broadcasting advertisements on the display screens at the exhibition entrance gates and showing a one-minute promotional video titled "Unmatched Diversity" on the screens in the lounge used by exhibiting companies.
