The campaign aims to attract more than one million travelers within a year
As part of implementing the international promotional campaign under the slogan "Egypt... Unmatched Diversity," the Ministry of Tourism and Antiquities, represented by the Egyptian Tourism Promotion Authority, has launched a new online campaign to promote Egypt as a tourist destination in the Arab market, in cooperation with the global platform Wego, one of the leading online search and booking engines in the Middle East. The campaign runs until June 2026.
The launch of this campaign implements the directives of Sherif Fathy, Minister of Tourism and Antiquities, to increase reliance on e-marketing tools and international digital platforms specialized in tourism promotion, given their high effectiveness in reaching diverse segments of tourists in various tourism markets and achieving the desired impact directly and quickly, while highlighting Egypt's unique tourism assets, diverse products and rich variety of tourism experiences.
For his part, Eng. Ahmed Youssef, Acting CEO of the Egyptian Tourism Promotion Authority, explained that this campaign is part of a comprehensive plan aimed at increasing inbound tourism from the Arab market to Egypt during the fiscal year (2025-2026), by strengthening the digital presence of the Egyptian destination on international online platforms specialized in tourism and travel, and projecting a modern and attractive image that reflects the richness and continuous development of the Egyptian destination.
He noted that the campaign's promotional content sheds light on a wide range of tourism products and patterns that suit the interests of Arab tourists, whether those interested in relaxing on stunning beaches, adventure and water sports lovers, or those seeking cultural and historical experiences, as well as entertainment and shopping, while highlighting new tourist destinations such as New Alamein City, which has become a promising destination thanks to the urban and tourism development it is witnessing, making it ready to receive tourists of various nationalities.
He stressed that the authority is following an ambitious plan to broaden the base of tourists from the Arab market by using smart promotional tools that ensure reaching the target audience and boost occupancy rates at hotels and tourist resorts, contributing to supporting the national economy and increasing revenue from the tourism sector.
In a related context, Suzan Mostafa, Director General of the Tourism Promotion Department at the authority, explained that the campaign includes an integrated media plan comprising video ads on YouTube, advertising campaigns on the Google search engine, promotional content in both Arabic and English, smart (OOH) ads in cinemas and shopping malls in Arab countries, as well as intensive advertising waves during peak periods such as public holidays and Eids.
She stated that the campaign aims to achieve more than 500,000 tourism bookings and attract at least one million travelers from the Arab market to Egypt, with a focus on providing content that meets Arab tourists' aspirations to combine culture, entertainment and an integrated experience.
