The Egyptian Tourism Promotion Authority has launched a promotional campaign for Egypt as a destination in the French market, in cooperation with French tour operator Fram Karavel, one of the largest tour operators.
The campaign aims to boost bookings to Egypt during the upcoming winter season and coincides with Egypt's participation in IFTM Top Resa 2026, currently under way in Paris until 17 September, helping to strengthen Egypt's presence in the French market and raise awareness of the richness and diversity of its tourism products, assets and destinations.
Dr. Ahmed Youssef, CEO of the Egyptian Tourism Promotion Authority, said the campaign is part of the authority's strategy to strengthen Egypt's presence in the French market and drive more tourist arrivals to Egypt, stressing the authority's commitment to strengthening cooperation and communication with industry partners, including tour operators, travel companies and airlines, to support its efforts to promote Egypt.
For her part, Marian Helmy, the authority's French market manager, explained that the campaign includes a range of promotional activities carried out through a digital campaign and an outdoor campaign in Paris. She noted that the digital campaign was launched in September and will run until April 2027, featuring promotional content about Egypt on Fram Karavel's official website and mobile app, as well as its Facebook and Instagram pages.
The outdoor campaign was launched yesterday in Paris and will run for 3 weeks. It includes promotional advertisements on the city's main streets, on some public transport, and around the venue of IFTM Top Resa 2026, to spark the interest of exhibition visitors and the French public in discovering Egypt as a destination.
