The Egyptian Tourism Promotion Authority has launched a wide campaign in Berlin to promote the Egyptian tourist destination in the German market, coinciding with Egypt's participation in ITB Berlin 2026, held from 3 to 5 March.
For his part, Dr. Ahmed Youssef, CEO of the Egyptian Tourism Promotion Authority, explained that launching this campaign is part of the Egyptian state's strategy to strengthen the image of the Egyptian destination in international tourism markets and support efforts to increase inbound tourism from them, through an integrated promotional plan relying on intensive presence at vital locations with high footfall.
He also noted that the campaign's promotional messages focus on highlighting the unique diversity of the Egyptian tourism product, which combines many tourism products, including cultural tourism linked to Egypt's ancient civilization, beach tourism on the Red Sea and the Mediterranean, as well as adventure tourism, eco-tourism, yacht tourism and others, in addition to highlighting the major development of tourism infrastructure and the new national projects that enhance the tourist's experience during their visit to Egypt.
Sawsan Mostafa, Head of the Central Department of Tourism Marketing at the Authority, explained that the campaign's advertisements are concentrated in international arrivals Hall 1 at Berlin Airport throughout March, and at the Berlin exhibition center (Charlottenburg area) for 3 days, in addition to a set of digital ads for a week covering about 33 screens around the ITB Berlin venue.
She also stressed that launching this intensive promotional campaign alongside participation in the world's largest tourism gathering reflects the Egyptian state's drive to adopt modern marketing tools based on impactful presence in target markets and making the most of major international events, helping achieve tourism growth targets and increase tourist numbers in the coming period.
Mohamed Farag, Director of the Berlin office, noted that the promotional ads at the fairground were placed in prime locations so that fair visitors can see them, helping spark their interest and draw them to visit the Egyptian pavilion and learn about the tourism products it offers. Outdoor ads were placed at the north and south entrances of the fair and the main entrances to the fairground, in addition to an ad on the "Messe Berlin bridge" at the junction of the fair's roads and entrances.
