The Egyptian Tourism Promotion Authority has launched a promotional campaign titled "Ramadan in Egypt Is a Story" to promote the Egyptian tourist destination during Ramadan and Eid Al-Fitr in the Arab market.
Dr. Ahmed Youssef, CEO of the Authority, explained that the campaign aims to shed light on the unique Ramadan atmosphere in Egypt, from the spirituality of historic mosques by day to the joy of the streets, Ramadan tents and lively cultural events by night, noting that the campaign targets the Arab market, which considers Egypt its favorite destination for Eid Al-Fitr holidays, and also addresses segments of foreign tourists seeking historical and cultural depth and Egyptian street experiences.
For her part, Sawsan Mostafa, Head of the Central Department of Tourism Marketing at the Authority, noted that the campaign has been launched across many digital platforms specializing in search and bookings, including Expedia, Wego and TripAdvisor, with the aim of strengthening the Egyptian destination's presence at the various stages of the tourist's search and booking journey, helping increase engagement with the Authority's promotional platforms and raise actual online booking rates.
She added that the campaign also relies on intensive presence across the social media platforms of Meta, Google and TikTok, as well as cooperation with a large group of influencers and digital content creators specializing in travel experiences, in addition to targeted advertising campaigns via major Arab media outlets and TV channels, ensuring wide reach in the target markets and achieving the campaign's desired goal.
