By Akram Medhat
The Egyptian Tourism Promotion Authority has launched an online campaign promoting the Egyptian tourist destination on TripAdvisor, the world's best-known travel and tourism website, in 5 tourism markets: England, Italy, Germany, Sweden and Denmark. The campaign will run until next December.
Hesham El-Demery, head of the Egyptian Tourism Promotion Authority, said the campaign will be expanded next September by adding 3 more markets: Ukraine, India and the United States.
He noted that the US market is one of the most important source markets for tourism, as the number of tourists arriving in Egypt from it rose by 20% in the first 6 months of 2017 compared with the same period last year. It is also one of the highest-spending tourism markets, and the growth of inbound tourism from it is an indicator that will attract other tourism markets to Egypt.
El-Demery explained that the campaign aims to supply promotional content on all Egyptian tourist destinations on the website, as well as to have Egypt compete for a TripAdvisor award as one of the best tourist destinations in the world, in addition to encouraging tourists to visit Egypt's page on the site.
He stressed the importance of e-marketing, especially as TripAdvisor is the number one website tourists turn to when planning their trips and is visited by about 380 million people a month from all over the world, which offers the opportunity to showcase the Egyptian destination to the largest possible number of the site's visitors.
It is worth noting that TripAdvisor chose Cairo, Luxor and Hurghada among the top 10 tourist destinations in the Middle East, and also chose the beaches of Sharm El-Sheikh among the top 10 beaches in the Middle East.
