The Egyptian Tourism Promotion Authority organized a number of fam trips to promote the Egyptian tourist destination, hosting a delegation of the 21 largest travel agents among the most important sales agents in the Czech market in cooperation with Czech tour operator Coral Travel, a delegation of officials from Italian tour operator Alpitour Group, and a press delegation from German tour operator TUI with the participation of the TUI Care Foundation, to visit a number of Egyptian tourist destinations, with the aim of highlighting the diverse tourism assets, products and types and the many competitive advantages of the Egyptian destination, as well as shedding light on Egypt's assets as a promising future destination for sustainable and green tourism.
The tour program for the travel agents included visits to Hurghada and Marsa Alam, while the program for the Alpitour Group officials included visits to a number of tourist and archaeological sites in Cairo and Giza, where they toured the Giza Pyramids area, the Grand Egyptian Museum, the National Museum of Egyptian Civilization and the Khan El-Khalili area. The program for the press delegation, from Germany, Austria, Portugal, the United Kingdom, Switzerland, Greece and Scandinavia, included visits to Hurghada, Cairo and Luxor.
On the sidelines of these fam trips, Dr. Ahmed Youssef, CEO of the Authority, met these delegations, reviewing the tourism products that distinguish the Egyptian destination, especially the new ones, as well as the diverse tourist destinations and the latest developments in Egypt's tourism sector, in addition to talking about the Egyptian state's efforts to develop tourism infrastructure, implement major projects and encourage tourism investment.
A professional meeting was also held between the Authority's officials responsible for the Italian market and officials of tour operator Alpitour Group, during which ways to strengthen cooperation to promote the Egyptian destination more widely in the Italian market and attract more tourist traffic from it were discussed.
The proposed strategic plan for coordination and cooperation with the Authority was discussed, through implementing direct and indirect joint advertising campaigns and organizing a number of professional promotional activities, especially given the Italian tour operator's keenness for Egypt to remain a leading, integrated tourist destination for Italian tourists, as it focuses its sales heavily on leisure and classic tourism, which attract Italian tourists, especially in Sharm El Sheikh and Marsa Alam, as well as Cairo and Nile cruises in Luxor and Aswan, strengthening and supporting Italian tourist arrivals to the Egyptian destination.
