French tour operator Voyage Privé expects the promotional campaign to have a positive impact, with a 25% increase in tourist numbers to Sharm El Sheikh
The Egyptian Tourism Promotion Authority organized a fam trip for 12 influencers from the French and Italian markets with large followings on social media, to promote the Egyptian tourist destination, in cooperation with French tour operator Voyage Privé.
The trip included a tour program visiting a number of tourist and archaeological destinations in Cairo and Sharm El Sheikh, highlighting the diversity of tourism assets, products and types of the Egyptian destination and the varied tourism and cultural experiences it offers.
In this context, Dr. Ahmed Youssef, CEO of the Authority, stressed that organizing this trip comes in light of the ministry's strategy to expand the use of modern promotional tools, especially digital promotion on social media platforms, helping reach new segments of tourists and strengthen the competitive presence of the Egyptian destination in various tourism markets.
The trip is part of the digital influencer campaign launched by the participating influencers across various social media platforms to promote the Egyptian destination. The campaign is expected to achieve wide reach, especially as each influencer has between 800,000 and one million followers.
For their part, officials of French tour operator Voyage Privé stressed that the campaign is expected to have a direct positive impact on inbound tourism to the Egyptian destination this year, and is expected to help increase the number of tourists arriving in Sharm El Sheikh by up to 25%, along with an increase of about 20% in the number of tourists coming to Egypt in general.
During the fam trip, the delegation visited in Cairo the Grand Egyptian Museum, the Giza Pyramids area, Cairo Tower, Al-Muizz Street, Khan El-Khalili, the Citadel of Saladin, and the Sultan Hassan and Al-Rifai mosques, as well as the Hanging Church, the Church of Abu Serga and the Ben Ezra Synagogue in the Religions Complex in Old Cairo, in addition to a Nile cruise to enjoy Cairo's distinctive atmosphere. In Sharm El Sheikh, the delegation visited SOHO Square, Naama Bay, the Old Market and Ras Mohammed Nature Reserve, as well as going on a safari trip.
