Egypt took part in the Latin American tourism and travel exhibition FIT Latin America, held from October 5 to 8 this month in Buenos Aires, the capital of Argentina, as part of the plan to expand into non-traditional tourism markets in Latin America and East Asia, in order to diversify the source markets for tourism to Egypt.
Egypt took part with a 91-square-meter pavilion, opened by Ambassador Amin Meleika, Egypt's ambassador to Argentina, with the participation of a delegation from the authority and a number of representatives of Egyptian tourism companies, and in the presence of the Argentine Minister of Tourism, who expressed his happiness at Egypt's participation in the exhibition and his admiration for the Egyptian pavilion, which was designed in pharaonic style.
During the exhibition, the participating Egyptian delegation held several professional meetings with representatives of the most important Argentine tourism companies and officials of the Confederation of Tourism Organizations of Latin America (COTAL), during which it reviewed the new rules for joint promotional campaigns and the new tourism promotion and marketing mechanisms, which are based on three main elements: the People 2 People campaign, the opening of the Grand Egyptian Museum (GEM 2020), and promoting each tourist area separately (Branding by Destination). Opportunities for cooperation between the ministry and tour operators through the new aviation stimulus program were also reviewed.
It is worth noting that this is Egypt's fourth consecutive participation in the international tourism exhibition held annually in Argentina, which is one of the most important and largest tourism events in Latin America, attracting more than 100,000 visitors from among professionals and the public.
It is also worth mentioning that Brazil tops the source markets for tourist traffic to Egypt from Latin American countries, recording the arrival of 26,000 Brazilian tourists in 2018, up 52% compared with 2017, while Argentina came second with about 14,000 tourists, an increase of 24%.
