Holiday Designers focuses on the golf tourism product alongside cultural tourism
On the sidelines of his participation in the third day of the World Travel Market in London, Tourism Minister Hisham Zaazou held talks with officials of Thomas Cook and of Bright Sky, an Egyptian company taking part in the exhibition, with the aim of increasing the number of arrivals to the Egyptian tourist destination through tour operator Thomas Cook, which affirmed that it intends to increase its customers among tourists arriving in Hurghada by 36% compared with current numbers.
The minister's meeting with Thomas Cook included a detailed explanation of the rules of the charter flight incentive system and program, as well as the need to continue the joint advertising program.
The minister also met representatives of Holiday Designers to discuss continued cooperation and improving the image of the Egyptian tourist destination, with a focus on the cultural tourism product.
For his part, Rafi Kaplan, representative of Holiday Designers, affirmed that they are continuing to support the Egyptian tourist destination, and that they are now focusing on the golf tourism product, opening new horizons to support the diversity of the Egyptian tourism product.
It is worth noting that WTM London is the second-largest international tourism exhibition and one of the most important professional gatherings in the world. It is being held from November 2 to 5, and Hisham Zaazou is scheduled to attend the UNWTO Ministers' Summit, held as part of this year's World Travel Market in London. The exhibition features the participation of 186 countries, with more than 50,000 tourism experts taking part this year.
Egypt is taking part this year with an 850-square-meter pavilion that includes 96 exhibitors from the tourist governorates, hotels, tourism companies and the Egyptian Tourism Federation.
