Egypt is taking part with a delegation from the public and private tourism sectors in World Travel Market, WTM 2019, held from November 4 to 6 this month in the British capital, London.
For her part, Minister of Tourism Dr. Rania Al-Mashat, head of the delegation, who left Cairo Airport for London today, said the ministry is keen to take part in this exchange as it is one of the most important international tourism exhibitions, in addition to being one of the most important professional gatherings of tourism decision-makers worldwide.
Al-Mashat stressed the importance of participating this year, especially after the British government's decision to lift restrictions on flights to Sharm El-Sheikh Airport, which will have a major positive impact on increasing inbound tourist traffic from the British market, not only to Sharm El-Sheikh but to Egyptian tourist destinations in general.
Al-Mashat added that she will hold professional meetings to learn about the marketing and promotional demands of tour operators and their proposals to support cooperation with them in the coming period, in order to increase inbound tourism to Egypt from this important tourism market.
She explained that the British decision to resume flights to Sharm El-Sheikh confirms the British authorities' conviction of the safety and security Egypt enjoys, especially after the measures taken by the Egyptian government to strengthen the security system at all levels, whether at airports or in tourist areas.
Al-Mashat stressed the use of modern interactive technology and digital media, which have become the hallmark of the design of Egyptian pavilions in line with global marketing trends since last year's WTM London.
She said that during its participation in these international tourism exhibitions, the ministry is keen to highlight the main pillars of Egypt's promotional campaign: promoting each tourist destination separately (Branding by Destination), the opening of the Grand Egyptian Museum (GEM 2020), and the People 2 People campaign.
This year, Egypt is taking part with a two-floor pavilion: a ground floor of 630 m2 and an upper floor of about 100 m2. The pavilion has 56 exhibitors, including 28 hotels and 27 companies, among them EgyptAir, in addition to the Egyptian Tourism Federation. The pavilion allocates each company a separate screen allowing it to display its own material.
WTM London annually sees the participation of about 5,000 exhibiting companies, among them the largest tour operators and travel and tourism agents from around the world, and is attended by more than 30,000 visitors interested and specialized in travel and tourism, in addition to large public and media participation during the exhibition.
