Travel Yalla is taking part in the Egyptian pavilion at Arabian Travel Market (ATM) Dubai 2026 in the United Arab Emirates, which opened on Monday 14 September and runs until Thursday 17 September at the Dubai World Trade Centre, with wide participation from destinations, tourism boards, airlines, hotels, tour operators and travel technology companies from around the world.
This year's edition focuses on the future of the travel industry, innovation, artificial intelligence, digital transformation, and building partnerships better able to deal with the changes taking place in the global tourism sector.
The exhibition is an opportunity for Egypt's tourism sector to showcase the great diversity of its tourism product, from cultural and heritage tourism to beach and leisure holidays, luxury and adventure travel, and programs tailored to Arab and international markets.
ATM is also an important opportunity for Egyptian travel companies to hold face-to-face meetings with tour operators and international partners, open new markets and explore ways to increase tourist arrivals to Egypt.
As part of Egypt's participation in ATM Dubai 2026, Travel Yalla is taking part in the exhibition and the Egyptian pavilion as part of its plan to expand its network of regional and international partnerships and grow its inbound tourism business to Egypt.
The first day saw a series of meetings with Travel Yalla's existing partners, as well as meetings with companies, tour operators and new partners from a number of markets. The meetings focused on cooperation opportunities in the coming period and developing new tour programs to Egypt.
The participation comes as the company works to strengthen its presence in the inbound tourism market, drawing on more than 15 years of experience in the travel and tourism sector and its presence in both the Egyptian and Saudi markets.
Amr Mostafa, Co-Founder and CEO of Travel Yalla, said: "Our participation in ATM Dubai this year is an important opportunity to meet our existing partners and build new relationships with companies and tour operators from different markets, especially since the exhibition brings together a large number of tourism decision-makers in one place."
He added: "We see great opportunities for Egyptian tourism, and our goal at Travel Yalla is to turn the growing interest in visiting Egypt into real partnerships, programs and tourist traffic, and to be a trusted partner for companies looking for a strong local partner in Egypt."
He continued that the company is pleased to be part of the Egyptian pavilion and to represent Egypt before partners from around the world, noting that the first day saw fruitful meetings with both long-standing and new partners, and that it looks forward to more meetings, partnerships and business opportunities in the coming days.
