Osman: Cultural tourism accounts for 42% of the Italian market, and we aim to develop new programs
Mohamed Osman, head of the Cultural Tourism Marketing Committee, announced the organization of a workshop between Italian and Egyptian tourism companies under the auspices of the Italian Ambassador to Egypt, starting on October 30 of this month, with the participation of hotels and tourism companies operating in the Italian market, to increase inbound traffic from this important market.
In press statements, the committee head revealed that the Italian market saw an increase in the volume of arrivals this year of about 40% compared with last year, explaining that cultural tourism accounts for 42% of inbound traffic, while 28% of Italians prefer to head to the beaches, 19% seek adventure tourism and 9% prefer cruises.
Osman added that the workshop will see discussions between the two sides on ways to develop inbound traffic from the Italian market, which is approaching half a million tourists, noting that in light of the friendly relations between the two countries, there is an opportunity to develop the market through several pillars, including workshops that bring together Egyptian and Italian businesspeople to put forward their ideas to drive traffic and increase the number of tourist nights, and the development of new tourism programs that combine cultural and leisure tourism products.
Osman pointed to the importance of the documentaries produced by a group of Italian channels in cooperation with the Ministry of Tourism on the secrets of ancient Egyptian civilization, and to the recent development of marketing and attraction tools, also through digital content, which presents an attractive image of cultural tourism, for which Italian tourists have a great passion.
