By Akram Medhat
Hesham El-Demery, head of the Egyptian Tourism Promotion Authority, announced that the authority will sponsor a series of events in the North Coast area as part of its tourism promotion plan for the region, so that it is not limited to domestic tourism. The events consist of concerts by singing stars from Egypt and the Arab world during the summer, most notably composer Omar Khairat, as well as Sherine Abdel Wahab and Angham, in partnership with RMC.
El-Demery added that the concerts will be held weekly starting Friday, July 21, and will run until August 25 at the "RMC Theatre" on the North Coast.
On the other hand, the authority is also supporting an exhibition match, in cooperation with Falcon Security and Guarding and Tawasol Public Relations, featuring a number of retired Egyptian and international football greats and stars, as part of a special celebration.
Taking part is a distinguished group of top international football stars, led by Brazilian player Roberto Carlos, who has about 755,000 followers on social media, Portuguese player Deco, French player Eric Abidal, who played more than 40 international matches for the French national team, French player Robert Pires, and Italy national team goalkeeper Toldo, who won the Italian league title several times with his team.
El-Demery stressed the importance of the authority's participation in such events and the need to make use of them to convey a positive image of the Egyptian tourist destination and promote it through these celebrities' followers, which would have a great impact on boosting inbound tourist traffic to Egypt from Arab and European countries.
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