The board of directors of the Egyptian Tourism Promotion Authority has approved new rules governing joint promotional campaigns with tour operators for fiscal year 2019/2020, as part of the authority's review and development of its promotion and marketing tools in line with rapid global changes, and as part of the Ministry of Tourism's efforts to diversify promotional tools and modernize the mechanisms for marketing Egypt abroad.
For his part, Eng. Ahmed Youssef, head of the authority, said the new rules were drawn up after several meetings with the private-sector representatives on the board to review and update the criteria of previous joint campaigns in order to maximize their returns and address the problems that tourism companies and tour operators had faced, adding that the authority continuously evaluates the returns of these campaigns before, during and after their launch.
Youssef stressed that the authority recognizes the importance and role of joint campaigns in boosting inbound tourist traffic to Egypt, in partnership with tourism companies and tour operators, the partners in promoting the Egyptian destination, explaining that through joint campaigns the authority aims to open new markets or markets from which it wants to increase inbound tourism to Egypt.
Youssef said the new rules governing joint advertising campaigns have been sent to the Egyptian Tourism Federation, tourism companies and tour operators.
It is worth noting that the board of the Egyptian Tourism Promotion Authority includes the head of the authority, the head of the Egyptian Tourism Federation and the heads of the chambers of tourism companies, hotel establishments, tourist establishments and antiques, as well as marketing experts, representatives of the private tourism business sector, a representative of the Ministry of Tourism, the head of the Egyptian Civil Aviation Authority, and representatives of the ministries of culture and transport.
