The Egyptian Tourism Authority organised a familiarisation trip for French tour operator Intermèdes, bringing 52 representatives from its marketing, product development and customer service departments to visit attractions in Cairo and Giza and explore their tourism offerings.
During the trip, the authority’s chief executive, Dr Ahmed Youssef, met the French delegation. He highlighted the importance of France as one of Egypt’s main European source markets. The visit forms part of the authority’s promotional activities to showcase Egypt and stimulate inbound tourism, offering an opportunity to demonstrate its unmatched diversity and appeal to different visitors’ interests and aspirations, strengthening its global competitiveness.
He stressed the authority’s commitment to supporting tour operators and industry partners through varied promotional programmes and the necessary facilitation to help increase inbound tourism to Egypt.
Nermin Hanafy, director-general of the authority’s Tourism Relations Department, said the itinerary included the Giza Pyramids, the Grand Egyptian Museum, the National Museum of Egyptian Civilization and the Bab Al-Futuh area in Historic Cairo. The authority provided the delegation with all necessary support and facilitation throughout the visit.
The French delegation expressed admiration for the tourism and archaeological sites they visited, which demonstrated the diversity of Egypt’s tourism offering.
