The Egyptian Tourism Promotion Authority organized a workshop for international tour operator Coral Travel, one of the largest tour operators in Eastern Europe, particularly in the Polish market, as part of strengthening cooperation with leading tour operators and international partners and presenting the latest developments in Egypt as a destination and its diverse tourism products and experiences.
On the sidelines of the workshop, Dr. Ahmed Youssef, the authority's CEO, met the company's representatives, stressing the authority's keenness to expand joint cooperation through promotional campaigns, familiarization trips, workshops and roadshows, as well as hosting the annual Star Way gathering that the company plans to hold in Sharm El Sheikh at the end of this year.
Youssef presented the authority's marketing plan for the 2026-2027 fiscal year, which includes a package of trade and consumer activities aimed at strengthening the competitiveness of Egypt as a destination in international markets.
During the workshop, the authority outlined the main projects and developments in Egypt's tourism sector and the diverse tourism products Egypt offers, as well as the latest updates on the joint international promotional campaigns program. The Coral Travel team presented its plan to promote Egypt in its various target markets.
Participants from the Egyptian Tourism Promotion Authority included Emad Fathy, Head of the Central Department of Tourist Offices; Suzan Mostafa, Head of the Central Department of Tourism Marketing; and Mohamed Mohsen, Director of the Americas and Iberian Peninsula Department and supervisor of the joint promotional campaigns working group, along with unit managers and market officers at the authority.
Participants from Coral Travel included Yilmaz Combak, General Manager of Odeon Tours Egypt; Ezzet Etke, Chief Operating Officer of Coral Travel; and Alexandra Shamyshova, Marketing and Promotional Partnerships Manager at Coral Travel.
The authority recently carried out, in cooperation with Coral Travel, a number of promotional activities in Eastern European and Baltic markets, including joint campaigns in the Polish and German markets, hosting the Synergy 2026 event in New Alamein and Marsa Matrouh with more than 200 travel agents and representatives of travel companies, airlines and media from Poland and Central and Eastern Europe, and organizing familiarization trips and roadshows in the Czech Republic and the Baltic states.
Coral Travel is one of the leading international tour operators working with Egypt, helping to attract more than one million tourists a year from key markets including Germany, Poland, Russia and Eastern European countries, as well as the Baltic states and Switzerland.
