The Egyptian Tourism Promotion Authority hosted a delegation of representatives of major media outlets from the United Kingdom and the United States on a familiarization trip to a number of tourist and archaeological destinations in Cairo and Sharm El-Sheikh.
In this context, Sherif Fathy, Minister of Tourism and Antiquities, stressed that these initiatives come within the framework of the ministry's marketing strategy, which is based on promoting Egypt as a diverse destination rich in tourism products and types, capable of attracting different segments of tourists from all over the world, adding that these familiarization trips offer a close look at the most prominent tourism assets and unique experiences offered by the Egyptian destination.
For his part, Eng. Ahmed Youssef, Acting Head of the Egyptian Tourism Promotion Authority, said the familiarization trip is an important step in supporting Egypt's positive image, especially in the British and American markets, which are among the main target markets, noting the important role of international media in enhancing the appeal of the Egyptian destination among audiences in these countries.
Nermin Hanafy, Director General of Tourism Relations at the authority, explained that the media delegation's tour program included visits to a number of prominent landmarks in Cairo, including the National Museum of Egyptian Civilization, the Grand Egyptian Museum, the Giza Pyramids, the Saqqara area, Mit Rahina, Khan El-Khalili, the Citadel of Salah El-Din Al-Ayoubi and the Religions Complex in Old Cairo. In Sharm El-Sheikh, the delegation visited Ras Mohammed Protected Area, the Sharm El-Sheikh Museum, the Old Market and the Cathedral.
