The Egyptian Tourism Promotion Authority organized a professional workshop in Hurghada for the top 100 Ukrainian travel agents, in cooperation with Ukrainian tour operator Join Up. It also took part in organizing the "Vera Store" professional forum held in Marsa Alam, in cooperation with Italian tour operator Vera Tour, one of the most important tour operators in Italy.
For his part, Dr. Ahmed Youssef, CEO of the authority, explained that organizing these events comes as part of the strategy to diversify the sources of inbound tourist traffic to Egypt and strengthen activity in foreign markets, noting that the Ukrainian and Italian markets recorded an increase in the number of arriving tourists at the start of this year compared with the same period last year, as a result of growing demand for the Egyptian destination, along with an increase in charter flights heading to Egyptian coastal destinations, which reflected positively on inbound tourism rates to Egypt.
The workshop aims to promote the competitive advantages of the Egyptian tourist destination, with its diverse and unique assets, products and tourist destinations unmatched anywhere in the world, as part of the ministry's strategy "Egypt.. Unmatched Diversity", helping boost sales from the Ukrainian market for the current winter season and the coming summer season.
Hurghada was chosen to host this workshop because of its tourism importance and the air traffic arriving there, as Ukrainian tour operator Join Up brings Ukrainian tourists to the city from several cities in Eastern Europe, including Romania, Moldova and Poland.
During the workshop, Ahmed Salheen, Director of the Eastern Europe Unit at the authority's General Department of Foreign Offices, and Mahmoud Karim, a member of the authority's General Department of Tourism Awareness, reviewed the new tourism products and destinations offered by the Egyptian destination, including the Grand Egyptian Museum and its archaeological treasures, the North Coast and New Alamein City. They also reviewed the most notable developments in Egypt's tourism sector and the positive indicators it has achieved in inbound tourism rates from various markets, as well as the efforts made by the Egyptian state to develop tourism infrastructure and encourage tourism investment, especially in the hotel sector.
On the sidelines of the workshop, the authority also organized a tourist trip for the delegation to Luxor to visit its tourist and archaeological sites, as part of the ministry's strategy to combine tourism products, helping offer a diverse and integrated tourism experience.
Ukrainian tour operator Join Up is one of the largest tour operators in the Ukrainian market, as well as in Eastern European markets, and owns an aircraft fleet considered one of the strongest in Eastern Europe.
Meanwhile, the "Vera Store" forum was a good opportunity to shed light on the tourism diversity and richness of the Egyptian destination, especially Marsa Alam. It was attended by nearly 200 representatives of Italian travel companies and media outlets that work with tour operator Vera Tour, in addition to Vera Tour's chief executives, commercial director and sales director.
It is worth noting that the business of Italian tour operator Vera Tour in Egypt focuses heavily on selling the leisure tourism product, especially in Sharm El-Sheikh, Marsa Alam and Sahl Hasheesh, which boosts inbound tourist traffic from the Italian market to the Egyptian destination.
