By Akram Medhat
Prime Minister Eng. Sherif Ismail has issued Decree No. 1320 of 2017 forming the Committee for Marketing Egyptian Tourist Destinations, chaired by the Minister of Tourism, with the head of the Egyptian Tourism Promotion Authority, the authority's deputy head and the Minister of Tourism's economic adviser as members.
The Committee's Membership
The committee's members also include representatives of investors' associations: Hossam El-Shaer for the Red Sea, Emad Aziz for South Sinai, Mamdouh Philip for Luxor, Aswan and floating hotels, and Mounir Ghabbour for Cairo, Alexandria and North Coast investors, in addition to a number of tourism experts: Dr. Ibrahim Abdel Aziz Hegazy, Mamoun Fathy El-Shennawy and Samy Abdel Aziz.
The Committee's Tasks
The committee aims to market tourist destinations and to establish communication between the government and private ("investors") tourism sectors. Its mandate includes working to raise growth rates in international tourist traffic and highlighting the true image of Egyptian civilization, its modern renaissance and its various tourism assets, as well as helping to draw up tourism marketing program plans, setting a tourism agenda for each destination separately, helping to implement all means of attracting tourists to Egypt at home and abroad in various ways, and providing technical and marketing assistance in the field of tourism promotion.
Under the decree, the head of the Egyptian Tourism Promotion Authority will serve as the committee's rapporteur, convening its meetings and setting their venue and agenda in coordination with the committee chairman. The committee will have a technical secretariat whose formation and mandate will be set by a decree of the Minister of Tourism in his capacity as its chairman.
The decree, published in the Official Gazette on June 11 of this month, stated that the committee will submit a monthly report on its results, the progress of its work and the obstacles it faces to the Prime Minister, or whenever needed.
