The Ministry of Tourism and Antiquities, represented by the Egyptian Tourism Promotion Authority, took part in the international travel fair Ferie For Alle in Herning, Denmark, from 20 to 22 February, the largest travel fair in the Scandinavian countries.
The Egyptian pavilion was opened by Ambassador Mohamed Mounir, Egypt's Ambassador to Denmark, in the presence of the Egyptian Tourism Promotion Authority delegation, which included Dr. Mohamed Atta, a member of the General Department of the Authority CEO's Office, and Abdel Hamid Lashin, a member of the General Department of Tourism Promotion.
The Egyptian pavilion was also visited by a high-level delegation of ambassadors and members of the diplomatic corps accredited to Denmark, along with a group of public figures and celebrities, as part of an official tour of a number of distinguished international pavilions, including the Egyptian pavilion, where they were keen to explore the distinctive Egyptian tourism experience.
For his part, Dr. Ahmed Youssef, CEO of the Authority, expressed his appreciation for the support of the Egyptian Embassy in Denmark, noting that given Danish tourists' passion for Egyptology, Egypt is the most important cultural destination for them, as well as one of the nearest winter destinations, especially for golf lovers.
Ismail Amer, Director General of the General Department of Overseas Offices at the Authority, stated that Egypt's participation in the fair was supported by a major advertising campaign at the fair's most important locations, including billboards showcasing the most prominent tourism experiences at the Egyptian destination, with the aim of introducing fair visitors more widely to the Egyptian destination, helping strengthen the growth rates achieved from this market last year.
The Egyptian pavilion saw a large turnout from fair visitors, reflecting Danish tourists' interest in the Egyptian destination and confirming that Egyptian civilization will always be the focus of the world's attention and passion.
On the sidelines of the fair, meetings were held with major airlines and tour operators in Denmark, who pointed to increased demand for Egypt during the current season, as well as an increase in the number of weekly flights to Egypt next season.
The Authority took part in the fair this year with a 40 m² pavilion in a strategic location. The pavilion featured an innovative architectural design blending a Pharaonic character with modern touches, reflecting the diversity and splendor of the tourist destinations, especially in South Sinai and the Red Sea.
The pavilion also hosted a series of activities specially designed to recreate the charming Egyptian atmosphere, bringing the Egyptian participation to life, along with serving a selection of traditional Egyptian food and oriental sweets reflecting the richness and uniqueness of Egyptian cuisine as an authentic part of its cultural identity.
It is worth noting that this year's Ferie For Alle saw the participation of 1,021 exhibitors and 30 official tourism representation offices from the world's most prominent tourist destinations.
