El-Shaer: The Chamber's largest training budget to raise the efficiency of companies and their employees
El-Manasterly: The next training forum in New Alamein to promote emerging tourist cities
The board of directors of the Egyptian Chamber of Tourism Companies has prepared a report on the board's activity in the field of training, to be presented to the general assembly, which will be held on Sunday, December 29 this month. In it, the board stressed that the sector is in urgent need of raising the efficiency of all its workers to open new horizons and opportunities for tourism companies and their employees, and so the Chamber, through its Training Committee, prepared training programs that started from the top of the company's job pyramid and not the other way around.
The report revealed that the total number of trainees from companies reached 4,825, as 20 training courses and seminars were held, with topics and materials ranging from religious tourism, e-tourism, customer service and working under pressure, as well as training courses introducing the electronic portal and how it works, and e-marketing. These courses served all tourism companies, and the number of applicants exceeded 500 during 2019, which reflects the effort made in implementing the training plan set by the Chamber.
In this context, Hossam El-Shaer, chairman of the Chamber of Tourism Companies, said that the board allocated the largest budget in the Chamber's history for training, out of belief in its importance and its impact on quality and on the reputation of Egyptian tourism abroad, adding that the training programs cover all the tourism activities of companies and are delivered by distinguished experts through scientifically prepared programs to raise the efficiency of company employees.
For his part, Ali El-Manasterly, head of the Chamber's Training Committee, stated that the training carried out during 2019 equals twice what was carried out over the past 10 years, pointing to the expansion and diversification of training programs to prepare companies for global and technological changes in tourism work and to open wider fields for companies, especially in inbound tourism.
El-Manasterly announced that the next training forum will be held in New Alamein City, out of the Chamber board's keenness to promote the new cities that support the tourism industry, especially after the success of the first training forum held in the New Administrative Capital.
The board's report stated that two training forums were organized for 270 tourism company owners, the first in February in the Administrative Capital and the second in November at a hotel in 6th of October City, as part of the Chamber's plan to hold 5 training forums, raise awareness of the importance of training and encourage employee training.
The report continued that training activity during 2019 was based on several parallel axes, namely introducing new courses and focusing on human development, while continuing the courses for which the Chamber owns the scientific material, and selecting academic professors from faculties of tourism and hotels as well as trainers experienced in the tourism field.
The report explained that training courses are provided at all of the Chamber's branches to cover trainees' needs, and that training forums are held for tourism company owners, aimed at exchanging expertise and learning about the latest systems and developments in the world of tourism.
Regarding the file of external tourism promotion and marketing, the Chamber stressed in its report that it provided the necessary support to companies to encourage them to participate in important international exhibitions. The Chamber served as the link between the Tourism Promotion Authority and the companies, as exhibition participation fees were reduced in coordination with the authority, and it provided all assistance in all matters related to the exhibitions.
There was strong participation in international exhibitions, most notably WTM in London, ATM in Dubai and ITB in Berlin, which are the largest tourism exchanges in the world, attracting great international interest and offering many opportunities for promotion, presenting programs and business partnerships.
