Sherif Fathy, Minister of Tourism and Antiquities, stated that Germany is one of the most important source and target markets for the Egyptian tourist destination, having grown notably by 11.4% in 2025 compared with 2024, ranking second among the top ten source markets for inbound tourism to Egypt.
This came on the sidelines of the minister's opening today of the Egyptian pavilion at the 60th edition of ITB Berlin 2026, running in Berlin, Germany, from 3 to 5 March, in the presence of Dr. Mohamed El-Badry, Egypt's Ambassador in Berlin.
For his part, Fathy stressed the importance of taking part in this fair, the largest and most important of the world's travel trade shows, an international meeting point for industry partners and tourism specialists, and the world's most important platform for exchanging the latest trends and expertise on the future of the tourism industry, noting that the participation is an important opportunity to hold a series of professional meetings with major tour operators and airlines in the German market to discuss cooperation to drive higher inbound tourism from Germany to Egypt, along with several official meetings with the German side to discuss ways to strengthen joint tourism cooperation.
ITB features more than 5,600 exhibitors from 180 countries and more than 100,000 visitors, along with media attendance of more than 3,200 journalists and over 300 bloggers.
This year's edition celebrates 60 years since the fair was first launched in 1966, under the slogan "Discover the stories behind 60 years of legacy".
The Ministry of Tourism and Antiquities, represented by the Egyptian Tourism Promotion Authority, is taking part in the fair with a 1,500 m² pavilion featuring 111 exhibitors representing the private sector, including travel companies, hotel establishments and airlines.
The Egyptian pavilion includes 120 sub-stands for Egyptian exhibitors, with 46 travel companies taking 50 stands, including a stand for the Chamber of Travel and Tourism Companies and Agencies, and 63 hotel establishments taking 66 stands, including a stand for the Chamber of Hotel Establishments, in addition to the participation of 4 Egyptian airlines: Air Cairo, My Fair, Nile Air and Fly Plus (formerly Nesma Airlines).
The Egyptian pavilion features a miniature model of the Grand Egyptian Museum at its entrance, covering about 200 meters, designed in a style inspired by the museum, replicating its main entrance and distinctive glass pyramid and giving visitors a realistic sense of visiting the museum. The model contains 72 archaeological replicas of the treasures of the young King Tutankhamun, made by Kenooz Misr for archaeological replicas.
