Eng. Ahmed Youssef, head of the Egyptian Tourism Promotion Authority, opened the Egyptian pavilion participating in the international tourism and travel exhibition IFTM TOP RESA, held in the French capital Paris from October 1 to 4 this month, with the participation of Ambassador Ehab Badawy, Egypt's ambassador to France, Emad Fathy, head of the authority's International Tourism Sector, and a number of representatives of the private tourism sector.
Youssef said the Egyptian pavilion was designed with the latest technology, with large moving display screens placed on all sides of the Egyptian pavilion to attract the attention of visitors and participants in the exhibition. Throughout the exhibition, the screens show promotional materials for Egyptian tourist destinations, which are distinguished by their diversity and uniqueness, as well as promoting cultural tourism, which interests French tourists, who are known for their love of Egyptian civilization, in addition to the opening of the Grand Egyptian Museum.
He added that the pavilion covers an area of 101 square meters and includes 11 exhibitors representing a number of Egyptian hotels and tourism companies, stressing that participation in tourism exhibitions abroad is one of the important tools for marketing and promotion, and pointing to the focus on quality rather than quantity, so that all participations in international forums are effective and befitting Egypt's standing in tourism.
He added that the participation focuses on the pillars of the main promotion plan, namely the People 2 People campaign, promoting each tourist destination separately, and the opening of the Grand Egyptian Museum in 2020.
During the exhibition, the head of the Tourism Promotion Authority is scheduled to hold many professional meetings with major tour operators in the French market to discuss ways of boosting inbound tourism to Egypt, in addition to holding meetings with tourism companies to review the new aviation stimulus program and discuss joint promotional campaigns.
In a related context, EgyptAir took part in the exhibition, led by Khaled Kohail, manager of the Paris office, who held several meetings and discussions with the travel and tourism agents present, with the aim of increasing EgyptAir's customers and attracting new partners, as well as promoting EgyptAir's direct flight to Luxor every Saturday and showcasing the comforts on board the newest aircraft in EgyptAir's fleet, the Boeing 787 "Dreamliner", which operates regularly every day on the Cairo-Paris route.
It is worth noting that IFTM TOP RESA is one of the most important professional tourism events held annually, attracting about 34,000 professional visitors each year, who meet more than 700 exhibitors representing the tourism, hotel and related sectors around the world.
