By Akram Medhat
EgyptAir Airlines, represented by its Karnak Tourism sector, and the Egyptian Tourism Promotion Authority signed a joint cooperation protocol aimed at supporting Egyptian tourism activities at the local and international levels and increasing traffic flows to Egypt.
The protocol was signed by Hesham El-Demery, head of the Egyptian Tourism Promotion Authority, and Gamal El-Gazzar, head of the Karnak Tourism sector at EgyptAir Airlines.
The protocol includes sponsoring all events that lead to the tourism promotion of Egypt and improving its image before the world, as well as forming joint promotional committees to market tourist destinations and EgyptAir, and contributing to supporting media and advertising campaigns for tourism and aviation activities through all available advertising means, including brochures, magazines, documentaries and others, with each party contributing according to the available marketing means in a way that serves both sides, as well as exchanging advertising campaigns between them through the tourism promotion offices and EgyptAir aircraft.
It also includes holding joint professional meetings and workshops with the public business sector and the private sector to promote and support new routes or existing ones that need a boost, in addition to announcing EgyptAir as the official carrier of the promotional campaigns organized by the authority, and providing free spaces at international exhibitions befitting the standing of both parties.
For its part, EgyptAir provides all travel facilities and the necessary discounts for foreign and international delegations taking part in the campaigns organized by the Egyptian Tourism Promotion Authority.
It was also agreed to form a joint technical marketing committee that will meet monthly to follow up on the implementation of the contract's terms and develop its mechanisms.
