During FITUR 2025 in Madrid, January 22–26, Egyptian Tourism Authority Chief Executive Officer Amr El-Kady held meetings with major operators serving Spain and other target markets.
Participants included Viajes El Corte Inglés Chief Executive Officer Miguel Moya, Galaxia Group Chief Executive Officer Mohamed El-Hassanein, easyJet holidays Commercial Director Paul Bixby, Five Stars Club Chief Executive Officer Virginia Blasco and their delegations.
The meetings explored cooperation and operator proposals to increase Egyptian arrivals, especially from Spain and Latin America.
Operators expressed interest in joint campaigns for the North Coast and New Alamein alongside established destinations Luxor, Aswan and Cairo.
They proposed familiarization trips for Spanish and Latin American operators and agencies to discover the coast’s attractions, while continuing promotion of destinations favored by Spanish travelers. They expressed optimism about growth.
El-Kady emphasized Egypt’s safety and record 15.750 million arrivals in 2024 despite regional geopolitical events.
He welcomed joint campaigns and highlighted flight-incentive packages for companies operating to Luxor and Aswan in summer 2025.
In the easyJet holidays meeting, Bixby proposed a joint Grand Egyptian Museum campaign in Spain and familiarization visits after its full opening.
El-Kady said the museum will open this year and could support Cairo as a standalone itinerary combining the museum, Giza Pyramids, Saqqara, Historic Cairo’s Islamic sites and Old Cairo’s Coptic and Jewish heritage.
Ahmed Nabil, Mohamed Mohsen and Spain and Portugal market representative Samar El-Sayyaf attended.
