At FITUR 2025 in Madrid, January 22–26, Tourism and Antiquities Minister Sherif Fathy met TUI Chief Executive Officer Sebastian Ebel; Explora Traveller & Air Cairo Chief Executive Officer Ibrahim Soliman; Civitatis Chief Executive Officer Alberto Gutiérrez; Iberia Express Chief Executive Officer Carlos Gómez Suárez; and Sama Travel Chief Executive Officer Mohamed Ali and their delegations.
They discussed increased arrivals, particularly from Spain and Latin America, amid growing demand, using flight incentives and joint promotional campaigns.
TUI
Ebel outlined expansion in distant Asian and Latin American markets and plans to promote Egypt there in response to demand. The group will visit the North Coast before launching and promoting programs. Fathy suggested also visiting Siwa and considering combined itineraries linking destinations and tourism products.
Explora Traveller & Air Cairo
Soliman said the company targets 40,000–50,000 visitors from Spain and Latin America. It seeks joint marketing through online publications and television, as well as familiarization trips for journalists, broadcasters, bloggers, influencers, travel companies and agencies.
Civitatis
The meeting reviewed the platform’s online travel and tour business across Spanish-speaking markets and its approximately 25 million followers. The company expressed interest in joint campaigns for Egypt in Latin America and Spain.
Iberia Express
Discussions covered potential summer seasonal flights to Luxor and Aswan using forthcoming Egyptian incentives. The company is also studying charter flights from Latin America and their financial and technical feasibility.
Sama Travel
The company expressed interest in flight incentives for Sharm El-Sheikh charters and expanded joint campaigns with the Egyptian Tourism Authority to showcase destinations and products.
Participants included tourism authority Chief Executive Officer Amr El-Kady, overseas offices director Mohamed Mohsen and ministerial aviation assistant Ahmed Nabil.
