The Egyptian Tourism Promotion Authority took part in the 2025 "Trip.com Group Global Partner Summit," held in Istanbul, Türkiye. Eng. Ahmed Youssef, CEO of the authority, affirmed that taking part in this summit comes within the framework of the promotional plan targeting the main source markets for tourism to Egypt, as well as the world's main tourism source markets, including the People's Republic of China, in order to strengthen cooperation and communication with Chinese institutions concerned with tourism.
During the summit, the Egyptian Tourism Promotion Authority was announced as the winner of the Global Partner award and Destination of the Year for Strategic Partnership. The award was received on behalf of the authority by Suzanne Mostafa, Director General of Tourism Promotion, who explained that the authority won this award as a result of a series of effective promotional activities it carried out over the past period in cooperation with Trip.com Group in the Chinese market, to reach target segments through platforms and social media that address Chinese tourists directly in their own language and with marketing messages suited to this market.
Representing the Egyptian Tourism Promotion Authority at the summit were Suzanne Mostafa, Director General of Tourism Promotion, and Basma Ezzat, Director of the Asia-Pacific Unit.
For her part, Basma Ezzat noted that the promotional activities organized included a workshop with representatives of Egyptian hotels, as well as a number of joint promotional campaigns during which the Egyptian tourist destination was promoted on the C Trip app, an advertising campaign on the H Travel luxury tourism website, in addition to advertisements on Chinese social media.
It is worth noting that the summit saw the participation of more than 2,500 representatives of tourism bodies and companies, hotels, airlines and others. Trip.com Group is the largest OTA platform in China, with a broad user base of more than 10 million daily active users. It offers integrated travel solutions, tourism content and booking options for users planning their trips to Egypt, and is also a leading global provider of travel services, comprising Trip.com, Ctrip, Skyscanner and Qunar.
The group serves hundreds of millions of members in 24 languages in 39 countries and regions, has additional centers in Edinburgh, Tokyo and Seoul, and helps provide the best travel experience for millions of customers around the world.
