Sherif Fathy, Minister of Tourism and Antiquities, today opened the Egyptian pavilion at the 60th edition of ITB Berlin 2026, running in Berlin, Germany, from 3 to 5 March, in the presence of Dr. Mohamed El-Badry, Egypt's Ambassador in Berlin.
For his part, Fathy stressed the importance of taking part in this fair, the largest and most important of the world's travel trade shows, an international meeting point for industry partners and tourism specialists, and the world's most important platform for exchanging the latest trends and expertise on the future of the tourism industry, noting that the participation is an important opportunity to hold a series of professional meetings with major tour operators and airlines in the German market to discuss cooperation to drive higher inbound tourism from Germany to Egypt, along with several official meetings with the German side to discuss ways to strengthen joint tourism cooperation.
He pointed to the importance of the German market for Egypt as one of its source and target markets, noting that this market grew notably by 11.4% in 2025 compared with 2024, ranking second among the top ten source markets for inbound tourism to Egypt.
After the opening, the Minister of Tourism and Antiquities toured the Egyptian pavilion, meeting Egyptian exhibitors and reviewing with them inbound tourism indicators to Egypt, noting that there are no cancellations of tourist bookings except for a few limited ones, and stressing that Egypt enjoys security and stability.
The minister was also keen to visit some other exhibiting stands, including those of some Red Sea hotel establishments, Al Ahly Club's stand, and the stand of the Giza Zoo, where he learned about the latest developments there ahead of its opening in its modern form.
ITB features more than 5,600 exhibitors from 180 countries and more than 100,000 visitors, along with media attendance of more than 3,200 journalists and over 300 bloggers.
This year's edition celebrates 60 years since the fair was first launched in 1966, under the slogan "Discover the stories behind 60 years of legacy".
The opening was attended by Dr. Ahmed Youssef, CEO of the Tourism Promotion Authority; Yomna Osman, Deputy Ambassador of Egypt in Berlin; Dr. Ahmed Nabil, Assistant Minister of Tourism and Antiquities for Aviation and Follow-up; Mohamed Farag, Director of the Berlin office; Sawsan Mostafa, Head of the Central Department of Tourism Marketing at the Authority; Ismail Amer, Director General of Overseas Offices at the Authority; Marwa Ahmed, Director General of Exhibitions and Events at the Authority; and Silvana Saeed, the Authority's official for the English market.
The Egyptian Pavilion at ITB
The Ministry of Tourism and Antiquities, represented by the Egyptian Tourism Promotion Authority, is taking part in the fair with a 1,500 m² pavilion featuring 111 exhibitors representing the private sector, including travel companies, hotel establishments and airlines.
The Egyptian pavilion includes 120 sub-stands for Egyptian exhibitors, with 46 travel companies taking 50 stands, including a stand for the Chamber of Travel and Tourism Companies and Agencies, and 63 hotel establishments taking 66 stands, including a stand for the Chamber of Hotel Establishments, in addition to the participation of 4 Egyptian airlines: Air Cairo, My Fair, Nile Air and Fly Plus (formerly Nesma Airlines).
The Egyptian pavilion features a miniature model of the Grand Egyptian Museum at its entrance, covering about 200 meters, designed in a style inspired by the museum, replicating its main entrance and distinctive glass pyramid and giving visitors a realistic sense of visiting the museum. The model contains 72 archaeological replicas of the treasures of the young King Tutankhamun, made by Kenooz Misr for archaeological replicas.
The miniature museum model at the Egyptian pavilion at this fair was executed differently from the Egyptian pavilions at the World Travel Market (WTM) in London and FITUR in Madrid, and the replicas on display also differ from previous participations, except for the golden mask of King Tutankhamun, which sits at the center of the display as one of the most prominent icons of ancient Egyptian civilization.
The pavilion also features a main facade equipped with large screens showing films about the Grand Egyptian Museum, along with the promotional films recently launched by the Egyptian Tourism Promotion Authority about the Egyptian destination and its diverse and unique tourism and archaeological assets under the title "Unmatched Diversity".
The pavilion also contains the main two-storey building, which includes 2 meeting rooms dedicated to the minister, the head of the Authority and the work team, as well as storage rooms and an area for serving drinks and light snacks. The exhibitors' stands were designed in a modern hospitality style with a sofa, two chairs and a display screen, with each exhibitor's name and logo clearly displayed.
