A replica of one of the golden King Tutankhamun's halls at the Grand Egyptian Museum is set up in the Egyptian pavilion to celebrate the museum's opening
Sherif Fathy, Minister of Tourism and Antiquities, today opened the Egyptian pavilion taking part in World Travel Market London (WTM 2025), which runs from November 4 to 6 in the British capital, London, and is the second-largest international tourism exchange. The Egyptian Tourism Promotion Authority is keen to take part every year, particularly given the importance of the European market in general, and the British market in particular, among the target markets that generate inbound tourism to Egypt.
Taking part in the opening were Ambassador Ashraf Swelam, Egypt's Ambassador to the United Kingdom; Eng. Ahmed Youssef, CEO of the Egyptian Tourism Promotion Authority; Mohamed Mohsen, Director General of Foreign Offices at the authority's Central Administration of Tourist Offices; and Ahmed Nabil, Assistant Minister for Aviation and Follow-up.
Following the opening, Sherif Fathy toured the Egyptian pavilion at the exhibition, as well as a replica of one of King Tutankhamun's halls at the Grand Egyptian Museum, set up within the Egyptian pavilion to celebrate the opening of the museum, which the world witnessed on November 1.
The hall is designed as a simulation of one of the halls of the young King Tutankhamun, the icon of the Grand Egyptian Museum, displaying a collection of archaeological replicas of the museum's most important pieces made by Konouz Misr for Archaeological Replicas, such as the king's golden mask, his sarcophagus, his throne and his ceremonial chair, as well as some other golden pieces held at the museum.
At the end of the hall stands a pyramid-shaped structure whose sides are digital screens showing various promotional films about tourism types and products in Egypt, under the slogan "Unmatched Diversity". This offers visitors a close look at the diversity and richness of the Egyptian destination's tourism products and types, in line with the ministry's strategy of highlighting this tourism diversity, which qualifies the Egyptian destination to be the first in the world.
The Minister of Tourism and Antiquities also met a number of Egyptian and foreign exhibitors taking part in the exhibition, who praised the prime location of the Egyptian pavilion, its decor and the replica of one of King Tutankhamun's halls promoting the Grand Egyptian Museum, which caught the attention of participants at the exhibition while highlighting the greatness of ancient Egyptian civilization.
The minister discussed with them the latest developments in Egypt's tourism industry and the positive indicators in the numbers of tourists arriving from various countries. He also listened to their views and proposals for attracting more inbound tourism and for promoting more widely the tourism types and products in which the Egyptian destination abounds, so that it becomes the world's leading tourist destination in terms of the diversity of its tourism types and products.
Fathy also visited a number of spaces allocated to tourism companies and hotel groups, where talks touched on the efforts being made to attract more inbound tourists to Egypt and to increase hotel rooms to accommodate the targeted tourist numbers. An official from one of these groups said it was set to increase its hotel capacity by about 1,000 rooms next year. He also visited the EgyptAir stand.
On the first day of the exhibition, the Egyptian pavilion drew strong visitor turnout, whether to hold business meetings with representatives of Egyptian tourism companies and hotel establishments, or to see the pavilion and its distinctive decor this year and enjoy its interactive activities and films highlighting the varied assets of the Egyptian tourist destination.
During this visit, Sherif Fathy, Minister of Tourism and Antiquities, is scheduled to hold a wide range of business meetings with tour operators and airlines in the British market to learn about their demands and proposals for boosting joint cooperation in the coming period and increasing their business in Egypt, especially with the start of the new tourist season, as well as a number of meetings with representatives of British and international media.
The Egyptian Pavilion at WTM London
The Ministry of Tourism and Antiquities, represented by the Egyptian Tourism Promotion Authority, is taking part in World Travel Market London (WTM) with a pavilion covering 1,225 square meters, in addition to 120 square meters on a Double Deck.
The pavilion is divided into two main areas. The first covers 400 square meters and features a scaled-down replica of one of King Tutankhamun's halls at the Grand Egyptian Museum to celebrate the museum's opening, with 54 archaeological replicas of the treasures of the golden king, the museum's icon. At its end are pyramid-shaped screens showing promotional films about the Egyptian tourist destination and its diverse range of tourism products.
The second area covers 825 square meters and contains the main two-story building, with rooms for meetings with VIP visitors and an area serving drinks and light snacks to visitors, in addition to 91 small stands for exhibitors: 50 for hotels and the Chamber of Hotel Establishments, 40 for tourism companies and the Chamber of Travel and Tourism Companies and Agencies, and one dedicated to the Egyptian airline Air Cairo.
The Egyptian Tourism Promotion Authority is also staging a number of accompanying promotional activities for visitors to the Egyptian pavilion, including a harpist giving musical performances over 3 days and a specialist writing visitors' names in hieroglyphics on papyrus, in addition to a prize draw in which winners receive 20 free airline tickets, in coordination with Air Cairo.
