Czech tour operator Coral Travel to operate daily summer charter flights to Sharm El Sheikh, Hurghada and Marsa Alam
North Coast services to increase to four weekly flights next summer
The Egyptian Tourism Authority participated in the 34th Holiday World international tourism exhibition in Prague, one of the largest trade and consumer tourism shows in Czechia and Central and Eastern Europe.
Alongside the exhibition, the authority organised a roadshow with Coral Travel, one of Eastern Europe’s largest tour operators, particularly in the Czech market. It brought together 300 travel agents representing major tourism companies in Slovakia and Czechia, alongside 11 Egyptian hotels working with the operator.
Egypt’s ambassador to Prague, Mahmoud Afifi, opened the Egyptian pavilion in the presence of Slovak Tourism Minister Rudolf Huliak, Egyptian Embassy counsellor Rasha El-Diasty, and the ambassadors of Palestine, Pakistan, Kazakhstan, Thailand, Türkiye and Peru. The authority’s delegation included Ahmed Saleheen, head of its Eastern Europe Unit, and Dr Dalia Toweig from the Central Department for Tourism Offices.
Chief executive Dr Ahmed Youssef said participation in the exhibition and roadshow reflects the authority’s commitment to major international tourism events and direct engagement with industry partners. Such promotional tools enable tour operators and travel agents to learn about the latest developments in Egypt’s tourism sector, while helping the authority understand travellers’ interests and preferred destinations and explore cooperation to attract more visitors.
The Egyptian pavilion won the exhibition’s best pavilion award for a design combining Egyptian identity with contemporary touches. The delegation also met leading Czech-market tour operators, travel companies and airlines to discuss future cooperation and promotional plans to increase arrivals, and presented key developments in Egypt’s tourism sector.
This year’s Egyptian pavilion covered 64 square metres and included EgyptAir and Mayfair Jet. The Ministry of Youth and Sports participated for the first time with a stand promoting sports tourism products.
The roadshow began in Slovakia’s capital, Bratislava, before visiting Ostrava, Brno and Prague in Czechia. The cities were selected for their importance to Egyptian tourism and their air connections with several Egyptian destinations.
The roadshow aims to boost bookings from both markets for the current winter and upcoming summer seasons by highlighting the diversity and richness of Egypt’s destinations, particularly New Alamein and Marsa Matrouh.
Coral Travel plans daily charter flights to Sharm El Sheikh, Hurghada and Marsa Alam, alongside summer services to New Alamein. It also intends to increase North Coast flights to four per week in the upcoming summer season.
Roadshow presentations covered Egypt’s varied tourism products and experiences and its different destinations, with particular emphasis on New Alamein.
