Minister of Tourism and Antiquities Sherif Fathy opened the Egyptian pavilion at Tourism Expo Japan 2026, held in Tokyo, Japan, from 24 to 26 September, in the presence of Ambassador Ragy El-Etreby, Egypt's ambassador to Japan.
Fathy stressed the importance of taking part in the exhibition, the largest international professional tourism gathering for Japanese tour operators and travel companies, which is attended every year by a large number of tourism and travel professionals from around the world, reflecting the event's international standing.
He added that the visit is an important opportunity to hold a number of meetings, both at the official level with the Japanese side to strengthen cooperation in tourism and antiquities, and at the professional level with tour operators and airlines, as well as a number of important media interviews to promote Egypt's tourism product. This will help boost tourist arrivals from the Japanese market, one of the most important target markets. After the opening, the minister toured the Egyptian pavilion, where he met a group of Egyptian exhibitors.
The exhibition features more than 1,350 exhibitors from 82 countries, more than 127,000 visitors and a total of 1,474 booths. This year it also hosts the 9th Ministerial Round Table, with the participation of a number of ministers and representatives of international tourism organizations, under the theme "Reimagining the Future of Tourism: Investment Strategies Toward Regenerative Tourism."
