Tourism minister meets 3 major British companies on the sidelines of his participation in the exhibition
On the Beach's business volume in the Egyptian market expected to grow 20%
Exclusive – Travel Yalla
The Egyptian pavilion won the award for best pavilion at this year's World Travel Market (WTM) in London. The judging panel formed by Reed Exhibitions, one of the leading companies in organizing exhibitions, presented Tourism Minister Hisham Zaazou with the best pavilion award on his first day at the exhibition.
This year's Egyptian pavilion design features an image of the Solar Boat, inspired by the spirit of the ancient Pharaonic Egyptian civilization, contributing to the promotion of cultural tourism.
On another front, Tourism Minister Hisham Zaazou held professional meetings as part of his participation in the London tourism exhibition, most notably with the chairman of Der Touristik and representatives of the FTI group, one of the largest tour operators in Europe.
Zaazou also met representatives of the On the Beach group, one of the largest companies specializing in marketing beach destinations, with a large business volume of up to 1.2 million passengers. Its business to Egypt ranges between 50,000 and 60,000 tourists a year and is expected to increase by 20%. The meeting also touched on the importance of launching flights from Birmingham and Manchester to Sharm El-Sheikh.
Zaazou called for continued cooperation, an increase in the three companies' business volume to Egypt in the coming period and continued support for the Egyptian tourist destination.
For their part, the tour operators stressed the importance of incentivizing charter flights, the need to continue the support provided by the Ministry of Tourism, and continuing their multi-channel marketing plans, including online advertising and outdoor advertising, as well as the joint advertising campaign.
