The Egyptian pavilion at the 29th EMITT international tourism exhibition, held from 5 to 7 February in Istanbul, Turkey, won the Best Pavilion award in recognition of the quality of its design and its distinctive visual impact, and the richness and diversity of Egyptian tourism assets and products it reflects.
Sherif Fathy, Minister of Tourism and Antiquities, received the award, expressing his happiness at the Egyptian pavilion winning it, describing it as an international testament to the pavilion's excellence and stressing that it extends the series of awards won by Egyptian pavilions at various international tourism exhibitions held in 2025. This reflects the clear vision of the Egyptian state to present the Egyptian destination in an integrated way that highlights its richness and diversity of unmatched tourism assets and products.
He praised the great and distinguished efforts of the team at the Egyptian Tourism Promotion Authority in making Egypt's participation in international tourism exhibitions a success, by designing pavilions that honourably reflect the greatness of ancient Egyptian civilization and highlight Egypt's tourism diversity, helping strengthen the Egyptian destination's global standing.
It is worth noting that the Egyptian pavilion at the EMITT international tourism exhibition covers 200 m² this year and features a unique Pharaonic design reflecting the ancient roots of Egyptian civilization. The pavilion includes a hall dedicated to meetings with VIP visitors and an area for serving drinks and light snacks to visitors, as well as a number of digital screens showing promotional films about the Egyptian destination and its diverse products and destinations, especially the Grand Egyptian Museum, the newest and most prominent destination attracting wide global interest. An artist specializing in henna drawing was also present throughout the exhibition to give the pavilion a distinctive cultural and heritage character.
The Egyptian pavilion hosts 18 exhibitors representing 9 travel companies, 6 hotel establishments, EgyptAir and Air Cairo, and an aviation services company, reflecting the integration and diversity of the elements of the Egyptian tourism product.
