The Egyptian Tourism Promotion Authority took part in the OTM 2026 tourism exhibition held in Mumbai, India, from 5 to 7 February. It is one of the most important tourism exhibitions held in India in particular and Asia in general.
The Egyptian pavilion was opened by Ambassador Dalia Tawakol, Egypt's Consul General in Mumbai, in the presence of the Tourism Authority delegation, which included Mohamed Medhat, a member of the technical office of the authority's head; Omaima Ezzat, the Indian market officer at the authority's General Department of Foreign Offices; and Eng. Hammam Mohamed, a member of the authority's General Department of Exhibitions and Events and responsible for designing the Egyptian pavilion at the exhibition.
For his part, Dr. Ahmed Youssef, head of the Egyptian Tourism Promotion Authority, explained that participating in this exhibition is an opportunity to shed light on the various tourist destinations of Egypt and the diversity of its tourism products, as participation focused on highlighting cultural tourism, MICE tourism and wedding tourism products, especially as these products attract the interest of Indian tourists.
During the exhibition, the authority's delegation held meetings with a number of representatives of Indian and Asian travel companies, during which they discussed ways to strengthen cooperation to increase inbound tourism to Egypt in the coming period, as well as talking about Egypt's diverse destinations and tourism products. They also discussed the Grand Egyptian Museum and its expected impact on increasing the number of tourists arriving in Egypt, especially cultural tourism enthusiasts.
The Egyptian pavilion won the Best Design award in recognition of its artistic and design excellence, as it presented Egyptian identity in a civilized manner and included a museum of archaeological replicas. The authority's delegation received the award from Sanjeev Agrawal, CEO of the exhibition's organizer, in the presence of Ambassador Dalia Tawakol, Egypt's Consul General in Mumbai.
In a related context, Suzan Mostafa, head of the authority's Central Department for Tourism Marketing, stated that, to strengthen the presence of the Egyptian destination in the Indian market as one of the promising, fast-growing tourism markets, the authority launched two campaigns to promote Egypt's destinations and tourism assets, including an advertising campaign with a set of advertisements in the registration area for OTM participants and visitors.
She added that a digital campaign was launched this month with the aim of encouraging Indian tourists to search for the Egyptian destination and boosting direct conversion rates on the official promotional website of the Egyptian destination (https://www.experienceegypt.eg) and social media channels (Experience Egypt).
She explained that the campaign relies on a mix of digital platforms with wide reach and strong influence in the Indian market, including YouTube, Facebook, Instagram and Snapchat, with the aim of reaching diverse segments of the target audience and increasing engagement with and interest in the Egyptian tourism product, helping support their decisions to travel to Egypt and strengthening Egypt's position as a distinguished destination for Indian tourists.
Egypt took part in the exhibition this year with a 170 m² pavilion, with the participation of 7 travel companies, a hotel and EgyptAir. The Egyptian pavilion also included an exhibition of archaeological replicas displaying models of artefacts exhibited at the Grand Egyptian Museum, including a miniature model of the golden royal mask of King Tutankhamun, the throne chair and a number of replicas showing the Pharaonic and historical identity.
