The Ministry of Tourism and Antiquities announced that, as part of the continuous development of the Egyptian Tourism Promotion Authority's promotional website (https://www.experienceegypt.eg), two new languages, Italian and French, have been added to the site, bringing the number of languages available on the site to 6.
This development comes in implementation of the directives of Sherif Fathy, Minister of Tourism and Antiquities, to rely more heavily on e-marketing to highlight the many and diverse tourism assets, products and destinations of the Egyptian destination, and to further strengthen mechanisms for interaction and communication with tourists from the various targeted tourism markets.
Eng. Ahmed Youssef, Acting CEO of the Egyptian Tourism Promotion Authority, stated that the addition of Italian and French represents a new step in the way tourists interact with the content offered by the site, explaining that with these two languages, the site now provides its information in 6 languages: "English, Chinese, German, Russian, Italian and French." He stressed that this expansion of language options reflects the site's commitment to broadening its user base and increasing its ability to interact with tourists from diverse linguistic and cultural backgrounds.
Suzan Mostafa, Director General of the Tourism Promotion Department at the authority, noted that since launching this promotional website in 2023, the authority has been keen to provide valuable content for tourists interested in visiting Egypt's diverse tourist cities. She added that with growing cultural diversity and continuous developments in information technology, it has become necessary for the site to keep pace with these developments to offer an easier and more comprehensive experience for all visitors, noting that this step not only makes the site easier to use but also contributes directly to improving the user experience and increasing the number of visits.
She pointed out that language is one of the key factors affecting tourists' interaction with websites. When tourists browse a website in their own language, they feel more comfortable and find it easier to understand the available content and make their travel decisions accordingly.
It is worth noting that the website of the Egyptian Tourism Promotion Authority contains all the information of interest to tourists about Egypt and about traveling to its various tourist destinations, the distinctive and diverse tourism assets, products and types it enjoys, and the different tourism experiences visitors can live and enjoy during their visit to Egypt.
It also provides everything tourists need before and during their trip, from information on how to obtain an entry visa for Egypt, to the tourist places, archaeological sites and museums open to visitors and their opening hours, and the weather, so they can prepare well for their trip.
