By Akram Medhat
Hesham El-Demery, head of the Egyptian Tourism Promotion Authority, begins today two business trips to Warsaw, Poland, and Kiev, Ukraine, to meet a group of the biggest tour operators in the two countries to discuss their business strategy and their plans for the Egyptian destination during the current summer season and the coming winter season.
He added that the authority's visions and strategies for winter 2017/2018 will be shared with them by presenting its plans and discussing ways of cooperating with them, particularly with regard to studying and presenting the current mechanism of the joint campaigns system, how to gradually improve the pricing policy for the two markets, and assessing the promotional return of the current flight support scheme, which will end at the end of next October.
El-Demery said the Ukrainian and Polish markets are among the most promising and fastest-growing markets in the recent period, as each of the two markets individually achieved an increase of more than 120% during the first 6 months of the current year compared with the same period of the previous year, which is among the highest growth rates achieved by markets for the Egyptian destination at present.
He said Ukraine has achieved the highest number of tourist arrivals since the start of promoting the Egyptian tourism product this year, noting that although Poland recorded a noticeable rise during the first half of the current year, it still remains below half the rates it achieved during the period from 2010 to 2015, as its highest tourist arrivals to Egypt were recorded in 2010, reaching about 600,000 tourists.
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